This marketing tactic is called “greenwashing”, and it’s being used by more industries every day. Greenwashing is making it harder than ever for people to differentiate genuine eco-friendly brands from the ones that are still putting profit over the planet. However, Tea Trees Eco Ware has your back! We’re here to reassure you that our products are the real deal. To prove it, we’ve put together some tips to help you avoid greenwashing to restore your confidence when you shop. Scrub out the soap scum and flush out the greenwashers with Tea Trees Eco Ware!
Opt For An Australian Owned Business That Is Totally Transparent
Once you know the requirements that bathroom cleaning brands have to meet to be considered truly sustainable, it becomes clear which ones are serious about protecting the environment and which ones are just greenwashing. In Australia, we are witnessing first-hand the beauty of nature and the tragedy of global warming as we live through bush fires, the loss of the great barrier reef, and other disasters. This has resulted in many Australian owned businesses switching to sustainable practices, as they know the consequences of a carbon footprint.
These Australian businesses are also often the most transparent about their ethos and business operations. Information such as product ingredients, the brand’s carbon-neutral practices, and how they avoid creating waste and pollution should all be easy to find. If you struggle to find this information for your bathroom and shower cleaner, it’s likely because the brands don’t want to go into detail about their true environmental impact. If a brand has nothing to hide, they’ll have no trouble being totally transparent with their consumers about their business operations. That’s why Tea Trees Eco Ware lets you know as much as possible about all of our products, including our eco-friendly bathroom cleaner. We go into detail about how we remain sustainable at every stage of production, including:
Ask If The Brand Implements Truly Sustainable Practices
The next thing to consider when shopping for an eco-friendly bathroom cleaner is whether or not the brand is implementing truly sustainable practices. It’s easy to get caught up in the way many products are advertised. Employing celebrities as “environmental ambassadors”, designing green labels with noncommittal terms like “Certified Green”, and creating non-specific sweeping statements are just some of the ways brands implement greenwashing. Seeing these “green” products can seem uplifting at first glance, but do they really mean anything?
You can usually spot greenwashing by taking a look at the many terms brands are using and digging a little deeper into what they actually mean. For example, if you pick up a tile cleaner with the words “Environmentally Conscious” on the bottle, it’s important to question what they’re really saying. Is the brand striving to protect the planet, or are they simply stating that they’re conscious of the fact that their products contribute towards environmental damage? Statements like these are purposefully vague and open to interpretation, enabling companies to make a profit while remaining off the hook.
At Tea Trees Eco Ware, we’re committed to reducing harm to the planet, and we’ve gone the extra mile to prove it by detailing exactly what we mean when we say “sustainable”. Our Learn More and FAQ pages allow customers to explore our brand’s ethos in-depth, reassuring them that we mean it when we say we’re committed to protecting the planet.
Ask If The Brand Is Taking Responsibility In Reducing Waste
When looking at the ways greenwashing has influenced the market, the word “recycle” has popped up time and time again. Of course, recycling is a major part of moving towards a sustainable future, but it’s also important to remember that it’s only part of the bigger statement “Reduce, Reuse, Recycle”. Recycling should ideally be seen as a last resort after reducing and reusing, rather than the most important of the three. However, many companies have neglected this fact in favour of increasing their profits. If a brand has a heavy focus on recycled products and packaging but neglects the more important aspect of reducing and reusing, then that can be an indication of greenwashing.
At Tea Trees Eco Ware, we have embraced every part of the statement “Reduce, Reuse, Recycle”. We have reduced our resources and carbon footprint by condensing our cleaning products into 8g tablets rather than selling and shipping heavy 500ml bottles. We have also reduced our impact by creating products that serve more than one purpose. One example is our “The Bomb” bathroom cleaner. Rather than needing a separate bathroom, shower, and tile cleaner, this eco-friendly bathroom cleaner can be used to clean all three, leaving you with sparkling results every time.
We also make efforts to reuse as much as possible. We provide customers all over Australia with reusable cloths and long-life spray bottles for their Tea Trees Eco Ware cleaning tablets. Customers can say goodbye to single-use products and use the same cloths and bottles time and time again. Once we had implemented effective practices to reduce and reuse, only then did we take a look at what could be recycled. Our reusable bottles are 100% recycled RPET plastic and can be recycled again when they eventually need to be replaced, and our tablet wrappers also use recycled paper.
Shop Eco-Friendly Bathroom Cleaner From A Company That Really Cares
Globally, 14 million tonnes of plastic is entering our oceans every year, and household cleaners packed in single-use plastics are constantly adding to that number. On top of this, these products are often filled with harmful ingredients that are proving detrimental to sea life. At Tea Trees Eco Ware, we are dedicated to ending single-use plastics and creating cleaning products that won’t harm our sea life. We are providing people with effective alternatives to help reduce plastic pollution and save our oceans. We have created an entire range of products that are reusable, sustainable, biodegradable, and cost-effective. Start your journey with Tea Trees Eco Ware today and discover a better way to clean. Flush out the greenwashers and use an eco-friendly bathroom cleaner that is truly sustainable when you switch to The Bomb bathroom cleaner, available to buy on our online store now.
